LED billboards are a form of advertising that utilizes LED (Light Emitting Diode) display technology. It displays advertising content to the public through LED displays, usually located on both sides of roads, commercial districts, traffic arteries, squares, building exteriors and other high-traffic areas.
Features of LED billboard advertising include:
High brightness: The LED display has high brightness and high contrast, which can maintain good visibility during the day and night, attracting more visual attention.
Dynamic content: LED display screens support the playback of multimedia content such as videos, animations, images, etc., making advertisements more vivid and attractive.
Remote control: LED billboard advertising is usually connected to a cloud server, which can remotely update and control advertising content, making it easier for advertisers to publish and replace ads in real time.
Energy saving and environmental protection: Compared with traditional billboards, LED billboard advertising has lower energy consumption, long service life, and is environmentally friendly.
Advertising conversion: LED billboard advertising can play multiple advertising contents in turn, increasing the frequency of advertising conversion and improving the effectiveness of advertising communication.
LED billboard advertising is widely used in urban landscapes, commercial plazas, shopping malls, stadiums, stations, airports and other places, becoming an indispensable part of the modern urban landscape. Through high brightness and dynamic content, LED billboard advertising can attract people’s attention and provide advertisers with a more intuitive and effective means of promotion.
What are the advantages of LED billboards?
LED billboards have a variety of advantages that make them a favored form of modern advertising. The following are the main advantages of LED billboards:
High brightness and clarity: The LED display has high brightness and high contrast, which can remain clearly visible under various lighting conditions, making advertising content more eye-catching and eye-catching.
Dynamic content: LED billboards support multimedia content such as videos, animations and images, which are more attractive and visually impactful than traditional static advertisements.
Flexibility and real-time updates: LED billboards can remotely update advertising content through the Internet, and advertisers can publish and replace ads in real time to flexibly respond to changes in market demand and activities.
Energy saving and environmental protection: Compared with traditional lighting and display technology, LED display technology is more energy-saving, has a long lifespan, reduces energy consumption and waste generation, and is conducive to environmental protection.
Advertising conversion: LED billboards can set multiple advertising contents and play them in a loop, increasing the frequency of advertising conversion and improving the effectiveness of advertising communication.
Fashion and modernity: LED billboards have a fashionable appearance and modernity, which can add color to urban landscapes and commercial areas and enhance brand image.
How do LED billboards work?
LED billboards work through LED (Light Emitting Diode) display technology. LED is a semiconductor material that emits light when current passes through it. LED billboards are composed of many LED lamp beads, which are arranged together to form an LED display screen that can display text, images, videos and other content.
The working principle of LED billboards is as follows:
LED lamp beads: LED billboards use many LED lamp beads to display content. These LED lamp beads are usually in three colors: red, green, and blue, and various colors can be produced through different combinations.
Pixel and pixel density: Each LED lamp bead represents a pixel in the LED billboard. Pixel density refers to the number of pixels per square meter of LED display. Fine-pitch LED billboards have a high pixel density, so they can present higher resolution and more detailed images.
Control system: The control system of the LED billboard is responsible for controlling the brightness and color of the LED lamp beads to display the required content. These control systems can be operated remotely via cloud servers, computers or other control devices.
Image and video processing: Before advertisements are played, images and videos need to undergo specific processing to convert them into a format suitable for LED display. These processes may include resolution adjustment, color correction, format conversion, etc.
Power supply: LED billboards require a stable power supply. A dedicated power supply unit is usually used to provide current and voltage to ensure the normal operation of the LED lamp beads.
Display content: Once all settings and processing are completed, the LED billboard can start playing advertising content. The control system sends the advertising content to the LED lamp beads according to a predetermined schedule or real-time demand, thereby displaying the corresponding image, text or video.